Reaching registrants where they are
Increasingly, texting is becoming a go-to tool for education and training programs that want to put the latest information in front of their learners.
Texting, aka SMS for Short Message Service, is almost on par with email as an essential communications avenue. It’s easy to see why. According to the tech review site techjury.net, texts have an open rate as high as 98%. A typical email open rate is 20% for 25% for marketing emails, though special messages like reminders and information updates in Learning Stream should be much higher.
However, the key statistic shared by techjury.net is that about 60% of text recipients read texts “within 1-5 minutes after receiving them.” Further, the website cites stats that two-thirds of us check our phones an average of 160 times a day.
If you don't already have texting activated in your Learning Stream account, no problem. It’s easy and inexpensive to add. Registrants can opt in to receive special messages like reminders or postponements via text. They’ll still receive good old-fashioned emails as well, but they will be more likely, as the latest stats indicate, to read texts while the message is still timely. They also can respond just like with any other text.
Texting is a great way to keep registrants updated and decrease the likelihood of no-shows for scheduled programs.
